As new medical devices are introduced to the market in ever-increasing numbers, it becomes increasingly critical for clients to have effective, and concise brand identity-oriented messaging on their labels and packaging. Between sterile barrier issues, tamper-indicating features, and FDA mandated label information, ensuring that the label and package both complement and advance a device manufacturer’s […]
Writing Good Med Device Requirements
October 5, 2023 by
Many projects fail due to missing or incorrect understanding or decomposition of user or stakeholder requirements. According to Hussain [1], approximately 22% of software projects fail due to incomplete or changing requirements. Writing good requirements is not merely a task and should be given a significant priority in both effort and schedule as they set […]
Branding and Medical Device Labeling: Backward Thinking?
August 2, 2022 by
As new medical devices are introduced to the market in ever-increasing numbers, it is increasing critical to have effective and concise brand identity on the packaging. Between sterile barrier issues, tamper indicating features, and FDA mandated label information, ensuring the label and package both complement and advance a device manufacturer’s brand identity becomes more difficult. A label […]
6 Key Components to Build a Strong Medical Device Brand
December 23, 2018 by
Technological advances, the aging U.S. population, shifts in buying power and unprecedented changes from government healthcare reform have stimulated demand for medical devices over the past five years. Regardless of whatever industry trends ebb and flow, a brand must continue to remain strong and relevant. Here are 6 key components to build a trend-proof brand: […]